[{"@context":"https:\/\/schema.org\/","@type":"Blog","@id":"https:\/\/trevorantley.com#Blog","headline":"Trevor Antley","description":"Digital Marketing & SEO Professional","url":"https:\/\/trevorantley.com","blogPost":[{"@type":"BlogPosting","@id":"https:\/\/trevorantley.com\/uncategorized\/glass-funnel-ai-search-zero-click-world\/","headline":"AI Search and the Glass Funnel: Welcome to the Zero-Click World","url":"https:\/\/trevorantley.com\/uncategorized\/glass-funnel-ai-search-zero-click-world\/","datePublished":"2025-11-24","dateModified":"2025-11-24","mainEntityOfPage":"https:\/\/trevorantley.com\/uncategorized\/glass-funnel-ai-search-zero-click-world\/","author":{"@type":"Person","@id":"https:\/\/trevorantley.com\/author\/jtantley\/#Person","name":"Trevor Antley","url":"https:\/\/trevorantley.com\/author\/jtantley\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Person","name":"Trevor Antley","image":{"@type":"ImageObject","@id":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","url":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","width":512,"height":512}},"image":{"@type":"ImageObject","@id":"https:\/\/i0.wp.com\/trevorantley.com\/wp-content\/uploads\/2025\/11\/glass-funnel.jpg?fit=1024%2C535&ssl=1","url":"https:\/\/i0.wp.com\/trevorantley.com\/wp-content\/uploads\/2025\/11\/glass-funnel.jpg?fit=1024%2C535&ssl=1","height":535,"width":1024},"wordCount":3154,"keywords":null},{"@type":"BlogPosting","@id":"https:\/\/trevorantley.com\/artificial-intelligence-ai\/ai-seo\/future-proof-seo\/","headline":"Future-Proof Your SEO: Master AI, Snippets, and More","url":"https:\/\/trevorantley.com\/artificial-intelligence-ai\/ai-seo\/future-proof-seo\/","datePublished":"2025-01-14","dateModified":"2025-01-15","mainEntityOfPage":"https:\/\/trevorantley.com\/artificial-intelligence-ai\/ai-seo\/future-proof-seo\/","author":{"@type":"Person","@id":"https:\/\/trevorantley.com\/author\/jtantley\/#Person","name":"Trevor Antley","url":"https:\/\/trevorantley.com\/author\/jtantley\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Person","name":"Trevor Antley","image":{"@type":"ImageObject","@id":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","url":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","width":512,"height":512}},"image":{"@type":"ImageObject","@id":"https:\/\/i0.wp.com\/trevorantley.com\/wp-content\/uploads\/2025\/01\/future-proof-seo-antley.webp?fit=1792%2C1024&ssl=1","url":"https:\/\/i0.wp.com\/trevorantley.com\/wp-content\/uploads\/2025\/01\/future-proof-seo-antley.webp?fit=1792%2C1024&ssl=1","height":1024,"width":1792},"wordCount":3794,"keywords":["advanced SEO","AI summaries","artificial intelligence (AI)","best practices","featured snippets","future-proofing","keyword research","sprint-based SEO","topical authority","user intent"]},{"@type":"BlogPosting","@id":"https:\/\/trevorantley.com\/seo-insights\/semantic-seo-semantic-search-optimization\/","headline":"Semantic SEO: Semantic Search Optimization","url":"https:\/\/trevorantley.com\/seo-insights\/semantic-seo-semantic-search-optimization\/","datePublished":"2024-12-05","dateModified":"2025-01-31","mainEntityOfPage":"https:\/\/trevorantley.com\/seo-insights\/semantic-seo-semantic-search-optimization\/","author":{"@type":"Person","@id":"https:\/\/trevorantley.com\/author\/jtantley\/#Person","name":"Trevor Antley","url":"https:\/\/trevorantley.com\/author\/jtantley\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Person","name":"Trevor Antley","image":{"@type":"ImageObject","@id":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","url":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","width":512,"height":512}},"image":{"@type":"ImageObject","@id":"https:\/\/i0.wp.com\/trevorantley.com\/wp-content\/uploads\/2023\/11\/DALL%C2%B7E-2023-11-23-23.47.10-A-wide-imaginative-image-personifying-the-Googlebot-reading-content-using-advanced-NLP_AI-capabilities.-The-image-should-depict-a-robotic-figure-rep.png?fit=1792%2C1024&ssl=1","url":"https:\/\/i0.wp.com\/trevorantley.com\/wp-content\/uploads\/2023\/11\/DALL%C2%B7E-2023-11-23-23.47.10-A-wide-imaginative-image-personifying-the-Googlebot-reading-content-using-advanced-NLP_AI-capabilities.-The-image-should-depict-a-robotic-figure-rep.png?fit=1792%2C1024&ssl=1","height":1024,"width":1792},"wordCount":2187,"keywords":["entity recognition","entity-focused seo","semantic search","semantic seo","seo strategies","seo tools","user intent"]},{"@type":"BlogPosting","@id":"https:\/\/trevorantley.com\/artificial-intelligence-ai\/prompt-engineering\/prompt-engineering-for-seo\/","headline":"Prompt Engineering for SEO: Best Practices, Techniques, and Future Trends","url":"https:\/\/trevorantley.com\/artificial-intelligence-ai\/prompt-engineering\/prompt-engineering-for-seo\/","datePublished":"2024-10-27","dateModified":"2024-10-28","mainEntityOfPage":"https:\/\/trevorantley.com\/artificial-intelligence-ai\/prompt-engineering\/prompt-engineering-for-seo\/","author":{"@type":"Person","@id":"https:\/\/trevorantley.com\/author\/jtantley\/#Person","name":"Trevor Antley","url":"https:\/\/trevorantley.com\/author\/jtantley\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Person","name":"Trevor Antley","image":{"@type":"ImageObject","@id":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","url":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","width":512,"height":512}},"image":{"@type":"ImageObject","@id":"https:\/\/i0.wp.com\/trevorantley.com\/wp-content\/uploads\/2024\/10\/seo-and-prompt-engineering.webp?fit=1792%2C1024&ssl=1","url":"https:\/\/i0.wp.com\/trevorantley.com\/wp-content\/uploads\/2024\/10\/seo-and-prompt-engineering.webp?fit=1792%2C1024&ssl=1","height":1024,"width":1792},"wordCount":3421,"keywords":null},{"@type":"BlogPosting","@id":"https:\/\/trevorantley.com\/artificial-intelligence-ai\/generative-ai\/content-marketing-adapting-to-the-generative-ai-era\/","headline":"Content Marketing: Adapting to the Generative AI Era","url":"https:\/\/trevorantley.com\/artificial-intelligence-ai\/generative-ai\/content-marketing-adapting-to-the-generative-ai-era\/","datePublished":"2024-10-16","dateModified":"2024-10-27","mainEntityOfPage":"https:\/\/trevorantley.com\/artificial-intelligence-ai\/generative-ai\/content-marketing-adapting-to-the-generative-ai-era\/","author":{"@type":"Person","@id":"https:\/\/trevorantley.com\/author\/jtantley\/#Person","name":"Trevor Antley","url":"https:\/\/trevorantley.com\/author\/jtantley\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Person","name":"Trevor Antley","image":{"@type":"ImageObject","@id":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","url":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","width":512,"height":512}},"image":{"@type":"ImageObject","@id":"https:\/\/i0.wp.com\/trevorantley.com\/wp-content\/uploads\/2024\/10\/Content-Marketing-Adapting-to-the-Generative-AI-Era.webp?fit=1792%2C1024&ssl=1","url":"https:\/\/i0.wp.com\/trevorantley.com\/wp-content\/uploads\/2024\/10\/Content-Marketing-Adapting-to-the-Generative-AI-Era.webp?fit=1792%2C1024&ssl=1","height":1024,"width":1792},"wordCount":823,"keywords":["ai","artificial intelligence (AI)","content marketing","generative ai"]},{"@type":"BlogPosting","@id":"https:\/\/trevorantley.com\/seo-category\/core-web-vitals\/seo-cumulative-layout-shift-cls\/","headline":"SEO & CLS: Mastering Cumulative Layout Shift for Core Web Vitals","url":"https:\/\/trevorantley.com\/seo-category\/core-web-vitals\/seo-cumulative-layout-shift-cls\/","datePublished":"2024-03-27","dateModified":"2024-10-27","mainEntityOfPage":"https:\/\/trevorantley.com\/seo-category\/core-web-vitals\/seo-cumulative-layout-shift-cls\/","author":{"@type":"Person","@id":"https:\/\/trevorantley.com\/author\/jtantley\/#Person","name":"Trevor Antley","url":"https:\/\/trevorantley.com\/author\/jtantley\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Person","name":"Trevor Antley","image":{"@type":"ImageObject","@id":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","url":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","width":512,"height":512}},"image":{"@type":"ImageObject","@id":"https:\/\/i0.wp.com\/trevorantley.com\/wp-content\/uploads\/2024\/03\/cls-cumulative-layout-shift-seo.webp?fit=1792%2C1024&ssl=1","url":"https:\/\/i0.wp.com\/trevorantley.com\/wp-content\/uploads\/2024\/03\/cls-cumulative-layout-shift-seo.webp?fit=1792%2C1024&ssl=1","height":1024,"width":1792},"wordCount":1512,"keywords":["cls","core web vitals","cumulative layout shift (cls)","dynamic content","images","layout","page speed","placeholder content","seo strategies","tools","videos"]},{"@type":"BlogPosting","@id":"https:\/\/trevorantley.com\/website-enhancements\/user-experience-ux\/interactivity-seo-interactive-features-boost-rankings\/","headline":"Interactivity & SEO: Interactive Elements to Boost Search Rankings","url":"https:\/\/trevorantley.com\/website-enhancements\/user-experience-ux\/interactivity-seo-interactive-features-boost-rankings\/","datePublished":"2024-03-26","dateModified":"2024-10-27","mainEntityOfPage":"https:\/\/trevorantley.com\/website-enhancements\/user-experience-ux\/interactivity-seo-interactive-features-boost-rankings\/","author":{"@type":"Person","@id":"https:\/\/trevorantley.com\/author\/jtantley\/#Person","name":"Trevor Antley","url":"https:\/\/trevorantley.com\/author\/jtantley\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Person","name":"Trevor Antley","image":{"@type":"ImageObject","@id":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","url":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","width":512,"height":512}},"image":{"@type":"ImageObject","@id":"https:\/\/i0.wp.com\/trevorantley.com\/wp-content\/uploads\/2024\/03\/website-interactivity-improve-seo-genseo-ai.webp?fit=1792%2C1024&ssl=1","url":"https:\/\/i0.wp.com\/trevorantley.com\/wp-content\/uploads\/2024\/03\/website-interactivity-improve-seo-genseo-ai.webp?fit=1792%2C1024&ssl=1","height":1024,"width":1792},"wordCount":1795,"keywords":["accessibility","backlinks","bounce rate","dwell time","featured snippets","infographics","interactive elements","interactivity","maps","page speed","personalization","quizzes","rich snippets","seo strategies","social media","social sharing","user engagement","user experience","ux"]},{"@type":"BlogPosting","@id":"https:\/\/trevorantley.com\/seo-category\/mobile-seo\/amp-seo-speed\/","headline":"AMP & SEO: Does Speed Equal Search Dominance?","url":"https:\/\/trevorantley.com\/seo-category\/mobile-seo\/amp-seo-speed\/","datePublished":"2024-03-25","dateModified":"2024-10-27","mainEntityOfPage":"https:\/\/trevorantley.com\/seo-category\/mobile-seo\/amp-seo-speed\/","author":{"@type":"Person","@id":"https:\/\/trevorantley.com\/author\/jtantley\/#Person","name":"Trevor Antley","url":"https:\/\/trevorantley.com\/author\/jtantley\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Person","name":"Trevor Antley","image":{"@type":"ImageObject","@id":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","url":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","width":512,"height":512}},"image":{"@type":"ImageObject","@id":"https:\/\/i0.wp.com\/trevorantley.com\/wp-content\/uploads\/2024\/03\/amp_seo_genseo_ai.webp?fit=1792%2C1024&ssl=1","url":"https:\/\/i0.wp.com\/trevorantley.com\/wp-content\/uploads\/2024\/03\/amp_seo_genseo_ai.webp?fit=1792%2C1024&ssl=1","height":1024,"width":1792},"wordCount":1634,"keywords":["AMP","javascript","mobile optimization","mobile SEO","page speed"]},{"@type":"BlogPosting","@id":"https:\/\/trevorantley.com\/artificial-intelligence-ai\/voice-seo-ai\/","headline":"AI & Voice Search Optimization (VSO): How to Enhance Voice SEO with Artificial Intelligence","url":"https:\/\/trevorantley.com\/artificial-intelligence-ai\/voice-seo-ai\/","datePublished":"2024-01-23","dateModified":"2024-01-23","mainEntityOfPage":"https:\/\/trevorantley.com\/artificial-intelligence-ai\/voice-seo-ai\/","author":{"@type":"Person","@id":"https:\/\/trevorantley.com\/author\/jtantley\/#Person","name":"Trevor Antley","url":"https:\/\/trevorantley.com\/author\/jtantley\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Person","name":"Trevor Antley","image":{"@type":"ImageObject","@id":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","url":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","width":512,"height":512}},"image":null,"wordCount":998,"keywords":["artificial intelligence (AI)","natural language processing (nlp)","seo strategies","voice","voice seo"]},{"@type":"BlogPosting","@id":"https:\/\/trevorantley.com\/artificial-intelligence-ai\/ai-keyword-research\/","headline":"AI & Keyword Research: Enhancing SEO Keyword Strategies","url":"https:\/\/trevorantley.com\/artificial-intelligence-ai\/ai-keyword-research\/","datePublished":"2024-01-23","dateModified":"2024-01-23","mainEntityOfPage":"https:\/\/trevorantley.com\/artificial-intelligence-ai\/ai-keyword-research\/","author":{"@type":"Person","@id":"https:\/\/trevorantley.com\/author\/jtantley\/#Person","name":"Trevor Antley","url":"https:\/\/trevorantley.com\/author\/jtantley\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9fd27ed11a32bfa84a5095ba778de0d12f757c446bdf67dca5424f6c2197d99?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Person","name":"Trevor Antley","image":{"@type":"ImageObject","@id":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","url":"https:\/\/trevorantley.com\/wp-content\/uploads\/2024\/10\/cropped-search_01.webp","width":512,"height":512}},"image":null,"wordCount":1082,"keywords":["advanced SEO","artificial intelligence (AI)","deep learning","keyword research","natural language processing (nlp)"]}]},{"@context":"https:\/\/schema.org","@type":"WebSite","@id":"https:\/\/trevorantley.com\/#website","name":"Trevor Antley","url":"https:\/\/trevorantley.com","potentialAction":{"@type":"SearchAction","target":"https:\/\/trevorantley.com\/?s={search_term_string}","query-input":"required name=search_term_string"}}]