Trevor Antley | Digital Marketing & SEO Professional

Technical SEO

  • SEO & CLS: Mastering Cumulative Layout Shift for Core Web Vitals

    •

    Trevor Antley

    Cumulative Layout Shift (CLS) is an important SEO ranking factor and a foundational metric for Google’s Core Web Vitals. CLS measures the stability of content on a website as a page loads. High CLS scores indicate a disruptive user experience (UX) because page elements shift unexpectedly. The significance of CLS lies in its direct…

  • Interactivity & SEO: Interactive Elements to Boost Search Rankings

    •

    Trevor Antley

    Website interactivity can provide an SEO advantage for sites and businesses that implement them strategically and judiciously. Features like quizzes, polls, and infographics increase users’ time on a site and encourage exploration, positively impacting SEO metrics such as bounce rate and dwell time. Interactive elements can be core SEO elements that enhance the user…

  • Core Web Vitals: Improving User Experience (UX) & SEO

    •

    Trevor Antley

    Core Web Vitals are fundamental to search engine optimization (SEO), the user experience (UX), and troubleshooting issues with page speed. Website performance isn’t only about the content but also how the website delivers the content. Google uses the Core Web Vitals metrics to evaluate a website’s user experience (UX). To maximize a website’s SEO,…

  • JavaScript Framework SEO: Best Practices & Emerging Trends

    •

    Trevor Antley

    SEO optimization for JavaScript framework-based websites is essential in the rapidly evolving web development landscape. They empower developers to create dynamic, responsive, and user-friendly websites. However, a crucial aspect often overlooked in the enthusiasm for these technologies is their optimization for search engines. This article delves into the intersection of JavaScript frameworks and SEO,…

  • SEO & Robots.txt: Essentials & Best Practices

    •

    Trevor Antley

    Robots.txt files are fundamental to search engine optimization (SEO). The robots.txt file plays a critical role in guiding search engines in crawling and indexing pages on a website. Understanding and implementing a well-configured robots.txt file can significantly impact your website’s SEO performance. What is a Robots.txt File? A robots.txt file is a powerful tool for…

  • SEO & Page Speed: Introduction & Essentials

    •

    Trevor Antley

    Page speed is crucial for SEO. Search engines prioritize fast websites in search results. With the focus on mobile-first indexing, speed is essential. Digital marketers know that even a small delay can result in lost traffic and conversions. SEO experts must prioritize page speed to provide a better user experience (UX). Slow-loading pages are…

  • Tech SEO: Mastering Advanced Indexing

    Tech SEO: Mastering Advanced Indexing

    •

    Trevor Antley

    Indexing and index strategies are essential parts of technical SEO, and understanding how SEO tactics influence Google indexing is pivotal for digital marketing success. Deep dive into the website indexing lifecycle to learn how SEO index strategies can enhance visibility and traffic growth. In this article, I focus on demystifying SEO indexing strategies that…