content strategy

Understanding entities and how entity salience works is an important skill for SEOs and content marketers. Google's Natural Language AI analyzes online content for entities. Google then measures the salience — or importance — of each entity in the text and gives it a salience score. If an entity has a high salience score, Google will then assume that it…

Understanding entities and entity salience is important for anyone working in digital marketing and search engine marketing, especially content strategists and copywriters. Google and other search engines increasingly rely on natural language processing (NLP) to understand language. Identifying entities and measuring entity salience is one of the ways these search engines understand online content. What's the Difference Between Keywords and…