Trevor Antley

Digital Marketing & SEO Professional

SEO & CLS: Mastering Cumulative Layout Shift for Core Web Vitals

Cumulative Layout Shift (CLS) is an important SEO ranking factor and a foundational metric for Google’s Core Web Vitals. CLS measures the stability of content on a website as a page loads. High CLS scores indicate a disruptive user experience (UX) because page elements shift unexpectedly. The significance of CLS lies in its direct impact

Core Web Vitals: Improving User Experience (UX) & SEO

Core Web Vitals are fundamental to search engine optimization (SEO), the user experience (UX), and troubleshooting issues with page speed. Website performance isn’t only about the content but also how the website delivers the content. Google uses the Core Web Vitals metrics to evaluate a website’s user experience (UX). To maximize a website’s SEO, user