Trevor Antley

Digital Marketing & SEO Professional

Tag: Google algorithm

SEO & Page Speed: Introduction & Essentials

Page speed is crucial for SEO. Search engines prioritize fast websites in search results. With the focus on mobile-first indexing, speed is essential. Digital marketers know that even a small delay can result in lost traffic and conversions. SEO experts must prioritize page speed to provide a better user experience (UX). Slow-loading pages are penalized
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User-Centric SEO: User Intent Search Optimization

Viewing user intent as part of search engine optimization (SEO) is essential to maximizing SEO success. Websites can improve their search performance by considering user intent as a key part of SEO and adjusting their SEO strategies accordingly. User intent refers to the purpose behind a user’s search query. This concept is crucial for creating
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Tech SEO: Mastering Advanced Indexing

Indexing and index strategies are essential parts of technical SEO, and understanding how SEO tactics influence Google indexing is pivotal for digital marketing success. Deep dive into the website indexing lifecycle to learn how SEO index strategies can enhance visibility and traffic growth. In this article, I focus on demystifying SEO indexing strategies that align
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Advanced SEO: Deep Learning Algorithms

Deep Learning (DL) has become a cornerstone in the ever-evolving world of SEO, offering profound insights into search patterns and user behaviors. This AI technology analyzes search queries and interactions more deeply than before. It helps search engines deliver accurate results that match user intent to deliver what the user wants. Deep learning and artificial
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Semantic SEO: Introduction to Semantic Search

Key Points: SEO & Contextual Understanding The advent of semantic search in SEO marks a significant shift from traditional keyword-centric strategies. The technology of search engines has evolved better to grasp the meaning and intention behind user searches, moving beyond a reliance on specific keywords. It demonstrates a more advanced method of interpreting online content,
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