Trevor Antley

Digital Marketing & SEO Professional

Tag: page speed

SEO & CLS: Mastering Cumulative Layout Shift for Core Web Vitals

Cumulative Layout Shift (CLS) is an important SEO ranking factor and a foundational metric for Google’s Core Web Vitals. CLS measures the stability of content on a website as a page loads. High CLS scores indicate a disruptive user experience (UX) because page elements shift unexpectedly. The significance of CLS lies in its direct impact
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AMP & SEO: Does Speed Equal Search Dominance?

Accelerated Mobile Pages (AMP) have sparked conversations about SEO and page speed since their inception. With a focus on lightning-fast load times on mobile devices, let’s examine how AMP fits into your SEO strategy and whether it’s an essential ingredient for search success. Accelerated Mobile Pages (AMP): The Basics Accelerated Mobile Pages (AMP) represent a
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Core Web Vitals: Improving User Experience (UX) & SEO

Core Web Vitals are fundamental to search engine optimization (SEO), the user experience (UX), and troubleshooting issues with page speed. Website performance isn’t only about the content but also how the website delivers the content. Google uses the Core Web Vitals metrics to evaluate a website’s user experience (UX). To maximize a website’s SEO, user
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SEO & Page Speed: Introduction & Essentials

Page speed is crucial for SEO. Search engines prioritize fast websites in search results. With the focus on mobile-first indexing, speed is essential. Digital marketers know that even a small delay can result in lost traffic and conversions. SEO experts must prioritize page speed to provide a better user experience (UX). Slow-loading pages are penalized
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Mobile SEO: Mobile Search Optimization in 2024

Mobile SEO is more critical than ever in 2024. Mobile traffic is steadily outpacing desktop website traffic. Understanding mobile SEO is crucial for digital marketers as we move into the mobile-first era. Successful digital marketers adapt to evolving algorithms and technologies while tracking user behaviors. SEO professionals must stay updated on the latest mobile SEO
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